A Beautiful Skin For a Lifetime

By Soheila Rostami, MD

Who doesnt like a “quick fix?” Everywhere we look, someone always seems to be offering the next, greatest, quickest solution to an age-old problem. Most skin care product commercials seen today offer these types of solutions. The reality is, however, that when it comes to achieving healthy, beautiful skin, there is no such thing as a “quick fix.”
For centuries, cultures have been using cosmetics to attempt to improve their skin and to prevent or hide the effects of aging. Until recently, most cosmetic providers have offered the consumer the hopeful promise of their “miracle in a jar,” while simply packaging basic, old-fashioned creams and moisturizers in more modern and expensive ways. Old products and new packaging does not provide miraculous results.
The introduction of Vitamin A as an active ingredient in skin care products was a groundbreaking moment. Vitamin A directly offers benefits and care to sun-damaged, aging skin. In the 1980s, Dr. Des Fernandes, a renowned plastic and reconstructive surgeon from South Africa, pioneered the use of Vitamin A in skin care by using high doses to achieve a genuine, measurable effect on the skins quality.
Dr. Fernandes became interested in the mechanics of skin and skin cancer, following the deaths of two young patients due to melanoma (skin cancer). Due to his extensive research, he discovered the important role of Vitamin A in the overall health of skin and was determined to create a treatment line that would maintain proper skin health, especially with the worldwide growth of sun-related skin disorders. From this research, a new line of skin care products, Environ was born and quickly became available in over 50 countries. The effectiveness of the products makes it a cult favorite among those people who are in the know. Environ is acclaimed by dermatologists, beauty editors, and skin care therapists worldwide.
According to Environ, their mission is “to provide proven, cutting-edge technology and sound skin science principles in creating skincare for women and men from youth to maturity, as well as children, all skin types and ethnicities.” They offer a range of products for all skin types and skin stages. You can learn more about their products online www.environ.co.za.
Consult with your skin care physician today they will sell you the genuine product, give you proper advice on their use, and recommend whats best for your skin type. As the founders of Environ remind us, “its never too early to start caring for your skin, so invest in it now for great future returns.”