Heather Florio, CEO

Heather, the dynamic second-generation proprietor of Desert Harvest, has played an indispensable role in the company’s activities since 1993. Following her pursuit of Leadership and Organizational Management at the University of Denver, Heather ventured into the world of entertainment, assuming diverse responsibilities such as venue management and coordination of exclusive events for global musicians. In 2012, Heather ascended to the role of CEO, taking the reins from her retiring parents. Under her astute leadership, Desert Harvest experienced exponential growth, expanding the company’s scope by an impressive 1000%. Heather seamlessly integrates her expertise in management and operations with a fervent commitment to advocating, educating, and supporting women’s health issues.

Her remarkable achievements have not gone unnoticed, earning her recognition as one of the top 50 Women in Wellness by Authority Magazine in 2021. Forbes magazine also featured Heather in 2022, acknowledging her as a distinguished woman in business. Beyond her corporate endeavors, Heather finds joy in quality time with her husband, two sons, and three canine companions when she’s not steering the ship at Desert Harvest.