Effective Bulk Mailing Strategies for Healthcare Organizations

By Your Health Magazine

Bulk mailing can be an effective way for healthcare organizations to communicate with patients, employees, and even investors. Many businesses are using bulk mailing, not just healthcare organizations because it enables them to provide updates, increase customer engagement, and guarantee the engagement of recipients. Adding to the last point, when organizations send emails, there is always a chance that they will be ignored. Letters, however, are impossible to ignore. People normally always open letters addressed to them.

If you are interested in incorporating bulk mailing into your healthcare organization’s operations, you need to know about the different strategies employed in bulk mail marketing. This post will tell you what they are, so read on.

Segment Your Audience

One of the advantages of bulk mailing is that it allows you to segment your audience more effectively than other marketing solutions do. You can order custom bulk direct mail and tailor it to different groups, ages, demographics, and even ethnicities. This allows you to get the right correspondence to the right people, and make sure your patients’ needs are effectively met.

Personalize Letters

Something else that is great about bulk mailing is that letters can be fully personalized. Online marketing content tends to be very impersonal and doesn’t usually include the names or contact information of patients it has been sent. When you send letters, however, they have to have the intended recipient’s name and address on the envelope. Because bulk mailing is very personal, patients are more likely to engage with letters sent to them.

Privacy Compliance

Privacy compliance is something you need to take very seriously if you are planning on making use of bulk mailing. There are various rules and regulations dictating the safe handling of patient data. The chances are that the letters you send to your patients are going to contain sensitive information, which means that you need to read up on compliance regulations. Learning about compliance regulations will make it easier for you to follow them.

Include CTAs

Including CTAs in letters can be a good way to increase patient or recipient engagement. CTAs, or calls to action, are prompts that encourage one’s customers to take specific actions, i.e., get in touch with you to find out about ongoing promotions or make a purchase. You need to make sure your CTAs are professionally written, ideally by a marketing expert. This will prevent you from making mistakes and coming across too strongly.

Multichannel Approach

While bulk mailing can be an effective way to convey messages to your audience, you still need to invest in other forms of marketing, too. A multichannel approach is, without a doubt, the best way to ensure your audience finds out about the things you think they need to know about. You can use SMSes, emails, and even phone calls. Phone calls should be reserved for appointment reminders or surveys.

Optimize Your Letters

In marketing, optimization is a term usually used to refer to the improvement of people’s websites. However, you can optimize anything. Optimizing your letters just means improving them so that they look their best and are as clear as possible. Make sure any letters you send do look their best, so customers don’t discard them because they look cheap or unattractive.

Include QR Codes

In your letters, include QR codes. Including QR codes can be an effective way to get patients onto your website. If you are sending them important digital correspondence, you can give them a QR code to scan to read it. This will keep their data safe and ensure that messages aren’t lost due to mail losses.

Automate Mailing

Most bulk mailing services automate mailing. This means that letters are automatically printed, sealed, and posted. Automating mailing can be an effective way to speed up lead times. Lead times for bulk mailing services used to be very long in the past, but they no longer are. Thanks to automation technology, you can place an order and have letters sent out the following week.

Seasonal Campaigns

Bulk mailing campaigns are a great way to educate your patients about the dangers of different seasonal viruses. When there is a particularly nasty virus going around, get in touch with your audience and let them know. Letting vulnerable patients know is especially important.

Appointment Reminders

If any of your patients have appointments coming up, you could send them letter reminders. While SMS and phone call reminders are common, letters are good because patients can physically bring them with them to their appointments, which is ideal for patients who aren’t tech-savvy or who prefer physical mail.

Follow-up Surveys

After interactions with patients, send them follow-up surveys. Follow-up surveys give patients the opportunity to share their thoughts about your organization, its employees, and the quality of the healthcare offered. You can use information from feedback to improve specific departments or employee performance.

Wellness Newsletters

Sending wellness newsletters can be an extremely effective way to help patients improve their health. You can include information about the latest diets, good foods they should be eating, and even forms of exercise they can benefit from adopting.

Billing Notices

Billing notices are also a type of letter you can send using bulk mailing. Sending bills via mail might seem antiquated, but it is a great way to ensure that patients get them. Text messages and emails can be blocked with ad-blocking software, but letters can’t.

Staff Communications

You can also use bulk mailing to communicate with your employees. You can send reminders, newsletters, and general information out to them. Make sure you store and handle employee data as securely as you do patient data, as both are subject to the same data protection regulations.

Investor Updates

Finally, you can use bulk mailing as a way to let investors know what is going on in your organization and help them see where their money is going. You may want to hire a business consultant to help you with investor updates, as they require a little more care than ordinary patient or employee correspondence.

Running a healthcare organization can be very difficult. However, just because something is challenging does not mean it is impossible. You can streamline patient, employee, and investor correspondence by using bulk mailing. Bulk mailing can save you time, money, and effort. Get in touch with a bulk mailing service and find out how they can help you today.